Popularized by advances in virtual and augmented reality, interactive 3D is the latest tech development to make exchanging ideas easier and more accessible. Because of this, interactive 3D has beneficial impacts on medical marketing and clinical training.
In marketing, studies show that interactive 3D marketing materials are more engaging than 2D visuals, and that they increase the user’s intent to purchase.
In medicine, realistic, simulation-based learning has been found to improve critical clinical skills such as suturing live tissues, object recognition, handling instruments and cameras, and the completion of invasive procedures.
To see how your business can integrate interactive 3D into your medical marketing or training,